We all enjoyed the nice kerfuffle over Microsoft's effort to rebrand "RSS" as "Web Feed". But it turns out that the problem might be with the term "feed" itself. Feedster's intrepid marketing coordinator, Rachel Boltz, has recently found herself fending off calls from people who think their prayers have finally been answered and at long last a feed dealer has opened in downtown SF. As much as Rachel hates to disappoint anyone, she is getting a great opportunity to educate a new group of potential RSS users.
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