Yesterday, I got one of those "can you recommend someone for this job" emails from LinkedIn...this time, for a job at LinkedIn itself. Lucian Beebe, LinkedIn's uber-product-manager, wants to find a Developer Network Manager. His job description reads like the bio of some of the best developer network manager/evangelist types I've met.
Anyone setting up a developer network should take a look at the job description Lucian wrote - it very succinctly defines the role of the developer network manager and the skills they should bring to the job (though I'll admit that it's the rare individual who can do everything Lucian is asking for).
Mashery can provide the tools and infrastructure, but tools are only as good as the people using them. Companies that explicitly devote resources to building, evangelizing, and constantly improving their developer networks will see the most success. Look at Amazon, eBay, and Salesforce.com - all companies that have built large and thriving developer communities by devoting resources to promoting them...and by hiring the kind of people who I'll bet Lucian was thinking of when he wrote his job description.