Over the past few months I've thought a lot about the future of the news business. Mashery has several great customers who provide and distribute news and who have developed great APIs to increase their reach and, ultimately, increase their revenue.
If the front page of NYTimes.com linked to everything interesting on the web instead of just their own stories, they could play the same game. I understand the organization reluctance to do that, but I wonder if they have any other choice.
- Originally, there was the "studio system". Studios hired actors, made them stars, hired writers, produced movies, marketed them and distributed them. The studios had very strong brands.
- Over time, the production and distribution divisions of the major studios began to separate. Independent producers began to package and produce content which would be distributed by either major studios' distribution arms, or by independent distributors.
- "Talent" became free agents. Some would join together on a project-by-project basis, set up their own production companies, or commit to work with a particular distributor or production company in exchange for the financial support needed to conceive and develop projects.
- Meanwhile, the studios' distribution divisions use their economies of scale to market and distribute a mix of films produced by their production divisions and films produced by third parties. Some of those third-party films receive production financing from the studios, while others are "picked up" once they're completed
- Today, we have a complex ecosystem of big-budget studio-financed films, independent art films, and everything in between. But the era of the vertically integrated studio system ended decades ago.